Adult dogs
Feed 2 to 3% of your dog’s ideal bodyweight a day, split over two meals. Large dogs sit at the lower end, small and very active dogs at the upper end.
Ideal bodyweight, not current weight: if your dog needs to lose a little, feed for the weight they should be. You are feeding the dog you want, not the dog you have.
| Dog’s weight | Daily % | Per day | In chubs |
|---|---|---|---|
| 5kg | 3% | 150g | about ⅓ chub |
| 10kg | 3% | 300g | ⅔ chub |
| 15kg | 2.5% | 375g | about ¾ chub |
| 20kg | 2.5% | 500g | 1 chub |
| 25kg | 2.5% | 625g | 1⅓ chubs |
| 30kg | 2.5% | 750g | 1⅔ chubs |
| 35kg | 2% | 700g | 1½ chubs |
| 40kg | 2% | 800g | 1¾ chubs |
| 50kg | 2% | 1000g | 2¼ chubs |
Based on 454g chubs. Split the daily amount over two meals, morning and evening, eight to twelve hours apart.
Puppies
Puppies eat a much bigger share of their bodyweight than adults, and it falls as they grow.
| Age | Daily % of current weight | Meals a day | Recipe |
|---|---|---|---|
| 4 to 8 weeks | 8 to 10% | 4 | Puppy Weaning Mix |
| 8 to 12 weeks | 8% | 4 | Puppy Weaning Mix |
| 3 to 6 months | 6 to 7% | 3 | Puppy Junior Mix |
| 6 to 9 months | 4 to 5% | 2 | Puppy Junior Mix |
| 9 to 12 months | 3% | 2 | Puppy Junior Mix |
| 12 months on | 2 to 3% | 2 | Adult range |
If you would rather not weigh a growing pup every week, the simpler rule is 2 to 3% of their expected adult weight per day, split into the meals above.
Switching to raw
Most dogs move over in seven to ten days. Go slowly and start with a single protein.
1
Days 1 to 3
Replace a quarter of the old food with Just Chicken or Chicken Complete. Feed at the usual times.
2
Days 4 to 7
Move to half, then three-quarters raw. Softer stools for a day or two are normal; loose stools mean slow down.
3
Day 8 onwards
Fully raw. Introduce a second protein after a settled week, then rotate through the range.
Good to know
- Serve cold, not warm — Fridge temperature is fine. Never microwave raw food.
- Water — Raw food is about 70% water, so dogs on raw drink less. That is normal.
- Treats count — Take treats off the daily amount if your dog is gaining weight.
- Tripe — Green tripe smells strong and dogs love it. It is a good first raw food for fussy eaters.
- Talk to your vet — Especially for pregnant bitches, dogs with pancreatitis or kidney disease, and dogs on medication.