Free delivery within 10 miles of WF9 1AX. Minimum order 20 units. Collection Monday, Wednesday and Friday, 10am–6pm.
Free delivery within 10 miles · Minimum order 20 units

Feeding guide

How much, how often, and how to move a dog on to raw.

Adult dogs

Feed 2 to 3% of your dog’s ideal bodyweight a day, split over two meals. Large dogs sit at the lower end, small and very active dogs at the upper end.
Ideal bodyweight, not current weight: if your dog needs to lose a little, feed for the weight they should be. You are feeding the dog you want, not the dog you have.
Dog’s weightDaily %Per dayIn chubs
5kg3%150gabout ⅓ chub
10kg3%300g⅔ chub
15kg2.5%375gabout ¾ chub
20kg2.5%500g1 chub
25kg2.5%625g1⅓ chubs
30kg2.5%750g1⅔ chubs
35kg2%700g1½ chubs
40kg2%800g1¾ chubs
50kg2%1000g2¼ chubs
Based on 454g chubs. Split the daily amount over two meals, morning and evening, eight to twelve hours apart.

Puppies

Puppies eat a much bigger share of their bodyweight than adults, and it falls as they grow.
AgeDaily % of current weightMeals a dayRecipe
4 to 8 weeks8 to 10%4Puppy Weaning Mix
8 to 12 weeks8%4Puppy Weaning Mix
3 to 6 months6 to 7%3Puppy Junior Mix
6 to 9 months4 to 5%2Puppy Junior Mix
9 to 12 months3%2Puppy Junior Mix
12 months on2 to 3%2Adult range
If you would rather not weigh a growing pup every week, the simpler rule is 2 to 3% of their expected adult weight per day, split into the meals above.

Switching to raw

Most dogs move over in seven to ten days. Go slowly and start with a single protein.
1

Days 1 to 3

Replace a quarter of the old food with Just Chicken or Chicken Complete. Feed at the usual times.
2

Days 4 to 7

Move to half, then three-quarters raw. Softer stools for a day or two are normal; loose stools mean slow down.
3

Day 8 onwards

Fully raw. Introduce a second protein after a settled week, then rotate through the range.

Good to know

Quick calculator

750ga day, about 1⅔ chubs. A box of 20 lasts 12 days.
Doberman – feeding guide

Storage in one line

Freeze on arrival, defrost in the fridge overnight, use within three days, wash up hot. Full storage guide.